This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Productivity||2.0||April 10, 2017||3.96|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3167 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.0 released on April 10, 2017
Thank you for using Excel. We regularly release updates to the app, which include great new features, as well as improvements for speed and reliability. Did you know that with an Office 365 subscription, you can unlock the full power of Office across all of your devices? Find special offers in the app.
Version 2.0.1 released on April 13, 2017
• Improves stability when working with some workbooks, including workbooks with protected sheets. Version 2.0: • Collaborative Editing: Work with others at the same time in your workbook. • New Charts: Use new charts, such as waterfall, histogram, box and whisker, Pareto, treemap, funnel, and sunburst, to transform your data into professional visualizations. • More Functions: New logical functions IFS and SWITCH, will shorten the formulas you write. • Notifications for your Workbooks: No need to keep checking your shared workbooks. We’ll send you a notification when there’s activity.
Version 2.0.2 released on April 18, 2017
• Bug fixes
Version 1.9.2 released on May 11, 2015
• New storage options: open, edit, and save your work to iCloud and other online storage services. (requires iOS 8) • Excel Add-ins: add functionality to Excel that enhance your spreadsheets and helps increase your productivity. (only on iPad, requires iOS 8.2 or newer)
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Microsoft Excel Ranking History | Productivity
Microsoft Excel daily app ranking in Productivity category for the last 30 days.
Microsoft Excel Worldwide Rankings | Productivity
Microsoft Excel rankings per country in Productivity category.
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This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …