This week, we’re having the pleasure to collaborate once again with Leanplum, mobile marketing platform. In this article, find five push notifications strategies that will help you increase your app engagement. Read the entire post on Leanplum blog. Sometimes, you have a great app, but lack engagement. Or you drive downloads, but your retention is low. There are two possibilities here: you need to optimize certain user flows, or you’re missing out on key opportunities …
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State of Michigan - Department of Technology, Management and Budget,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||4.0.1||August 02, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1347 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.0.1 released on August 02, 2017
Version 4.0.0 released on July 11, 2017
Welcome to the new MiPage! We have streamlined the experience to make it easier for users to find news, events, and services. Looking for fun things to do? Check out the Recreation Hub. Going somewhere? Check out Transportation Hub and look for road side parks. Need government services? Explore the Assistance or Safety Hubs.
Version 3.3.0 released on May 09, 2017
We have new notification options for construction and traffic incidents based on what cities you live and work in.
Version 3.2.2 released on January 30, 2017
Minor bug fixes
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The MiPage application serves as your real-time link to all things Michigan. Tell us your favorite places in Michigan and we’ll give you the latest news and events for those locations. Use the map to find a State office or a great campground. Browse the mobile ready applications to get information about job openings or find out where to vote. Or use the Search feature to find information you need and save it as a Favorite resource. Features: News - Receive the latest announcements and alerts from across the state and in your home town. Events – Check out the events coming up for your city or a city you’ll be visiting. Services - Mobile-ready applications that connect you with resources such as job openings, voter information and finding your unclaimed property. Places - Find amenities at a nearby state park, locate a state office or view upcoming events. Search - Search the MiPage application to find the information you need including traffic, hunting, fishing and more. Favorites – Save the News, Events, Apps you want to come back to often. Preferences – Set your preferred location(s) and use them to filter the News and Events. Locations - Find amenities at a nearby state park, locate a state office or view upcoming events. Login – Create a MILogin account to take your locations and favorites with you on any device.
MiPage Ranking History | Travel
MiPage daily app ranking in Travel category for the last 30 days.
MiPage Worldwide Rankings | Travel
MiPage rankings per country in Travel category.
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Did you ever wonder why do people actually download your app? A recent study from Forrester Research provides the key elements to understand how the apps gain traction on the Store. What makes an app stand out in the crowd? A recent study (Q4 2012) conducted by Forrester Research revealed the two main reasons why people actually download an app. Despite what most of the people think, the media do not play such a big …