This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||4.3||May 19, 2017||4.33|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 634 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.3 released on May 19, 2017
- While having fun in the sun, we were also working to make the app faster, fix bugs, and tweak some designs. - We have added order button on Location details screen for your convenience. - Redeem coupon codes within the app on your online orders now.
Version 4.2.3 released on February 03, 2017
- Now you can choose your favorite location in the app. - Few UI tweaks in the order section of the app.
Version 4.2.1 released on June 28, 2016
- Minor improvements.
Version 4.2 released on June 20, 2016
- Have rewards? Now redeem them online while ordering through the app. - Delete unnecessary news items from News & Offers tab. - UI improvements
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MOOYAH Rewards Program - Earn 1 reward point for every $1 spent at MOOYAH - When you reach 100 points, you get a $10 credit to spend at MOOYAH - Receive special gifts, news and offers - Join with Facebook and earn 30 free points - Get 20 bonus points when friends/family you referred join the program - Get bonus points when friends/family you referred join the program and make a purchase - Review your experience at MOOYAH and share through your social channels Find a Location - Find MOOYAH locations nearest you with your phone’s GPS and click to call or navigate Order Online - Order online through the app and skip the line
MOOYAH Rewards Ranking History | Food and Drink
MOOYAH Rewards daily app ranking in Food and Drink category for the last 30 days.
MOOYAH Rewards Worldwide Rankings | Food and Drink
MOOYAH Rewards rankings per country in Food and Drink category.
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SEO revolutionized the way companies optimize the visibility of their websites. Fifteen years later, another optimization tool is gaining traction among the apps’ developers community. Creativity is just the first step Having a great idea is just the first step in a long and complicated process. If you wanna be the next Mark Zuckerberg, you should rather think about “marketing”, “advertising” and “optimization”. Totally, there are more than 775.000 apps available on the App Store …