This week we’re welcoming a guest post from Gabe (Incipia), one of our first ASO experts. In this article, Gabe breaks down his daily ASO routine into 7 steps. From researching to monitoring, learn from his experience and discover how your can maximize your App Store Optimization journey effectively. While this is especially helpful for ASO newbies, even people who aren’t new to managing ASO may ask this question, in order to make sure they …
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MAPCO Express, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Navigation||1.5.63||July 27, 2015||3.44|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 526 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.5.63 released on July 27, 2015
Updates to user experience when creating a Giveback.
Version 1.5.62 released on July 14, 2015
Bug fix with new feature. New update allows MY Reward$ customers to donate their points to their favorite local or national non-profits. Other updates include design enhancements and feature intro.
Version 1.5.60 released on July 09, 2015
New update allows MY Reward$ customers to donate their points to their favorite local or national non-profits. Other updates include design enhancements and feature intro.
Version 1.5.56 released on May 18, 2015
Bug fix: App acted like location services was disable when granted "use always" permissions.
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Welcome to MY MAPCO! MY Reward$ - Earn points, get gas discounts and freebies as you purchase fuel and store items. You can select the rewards you want and track your progress. Mobile Pay – Use your iPhone to buy fuel and car washes through your PayPal account. Promo Codes – Enter promo codes into the app to get exciting rewards with your MY Reward$ account. Find Stores Near You - Find the cheapest and closest MAPCO and partner stores. View real-time fuel prices and compare prices against your favorite MAPCO store.
MY MAPCO Ranking History | Navigation
MY MAPCO daily app ranking in Navigation category for the last 30 days.
MY MAPCO Worldwide Rankings | Navigation
MY MAPCO rankings per country in Navigation category.
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App Keyword Tool
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At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get more analytics helping them to manage their apps and marketing campaigns. They will also be able to actually track their app engagement and retention throughout very interesting metrics on which we will focus in this blog article. What’s new? Along with a brand new design, app previews, app bundles and TestFlight beta testing, Apple introduced …