This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Reference||4.4.0||November 16, 2017||3.54|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3695 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.4.0 released on November 16, 2017
- Support for iPhone X - Photo Discoveries™ - Easily add personal photos of your relatives that are found on MyHeritage to your family tree.
Version 4.3.0 released on November 01, 2017
Scan to activate your DNA kit - Now you can activate your MyHeritage DNA kit by simply scanning the activation code with your device’s camera. To do so, open the app menu and select Activate DNA kit.
Version 4.2.8 released on September 24, 2017
Further tweaks and improvements to make managing your family tree and DNA kits as easy as possible.
Version 4.2.7 released on September 18, 2017
Enhanced family research - Use our new powerful research capabilities to find what you’re looking for from our collection of over 8 billion historical records.
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MyHeritage Ranking History | Reference
MyHeritage daily app ranking in Reference category for the last 30 days.
MyHeritage Worldwide Rankings | Reference
MyHeritage rankings per country in Reference category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
We had the great opportunity to contribute once again to Apptamin’s blog (app preview video company), hosted by Sylvain Gauchet. This guest post is a complete and up-to-date guide to iOS app name and keywords optimization. Find everything you need to know to master your Apple App Store keywords optimization and improve your discoverability. Learn effective strategies from data driven case studies. Read the entire post on Apptamin’s blog. Your app is live and available …