The Apple App Store is closing for 5 days during the Holiday Season, while this period is actually the busiest in terms of app downloads! We highly encourage you to update your App Store Optimization (ASO) strategy before Christmas in order to benefit from this spike. Discover our latest observations based on download data collected for over 2 years! 2017, busy year for the App Stores! Christmas time and the Holiday season are around the …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||2.7||June 13, 2016||1.05|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 808 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.7 released on June 13, 2016
Incremental improvements and bug fixes
Version 2.6.1 released on February 09, 2016
Version 2.6 released on December 21, 2015
improved user experience throughout the app bug fixes
Version 2.5.1 released on October 07, 2015
Major improvements: 1. iPhone 6 and 6 Plus optimization - latest update uses full screen size and resolution of the latest Apple devices. Allows for more options shown on one screen, better image density, and an overall better UI. 2. Question text formatting – support for bold and italic texts, letting you add a little emphasis to your questions. 3. Focused Login - signing into the app now automatically scrolls the page in both platforms when you start entering the username, so you can click Log in without scrolling. Also, we disabled predictive text when entering username. 4. Oh so many UI fixes and improvements - refactored app side menu to follow iOS design guidelines, added numbers to sequential survey creation flow, fixed margins and font sizes on practially all app screens, extended in-page tabbing to quotas and upload db screens, fixed login icon size.
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MySurvey Ranking History | Business
MySurvey daily app ranking in Business category for the last 30 days.
MySurvey Worldwide Rankings | Business
MySurvey rankings per country in Business category.
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App Keyword Tool
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Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …