Today, we’re delighted to publish this guest post written by Hugh Kimura, Inbound Marketing Manager at Apptamin. App previews, or video promo, are nowadays essential in any App Store Optimization strategy. In this article, Hugh outlines 7 elements that are crucial to include in your app marketing video. We have worked with many clients over the years to create app videos that help them get more downloads and increase their revenue. In working with these …
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NBCUniversal Media, LLC,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||5.2.1||September 12, 2016||2.02|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 703 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 5.2.1 released on September 12, 2016
Version 5.2 released on July 13, 2016
We’ve made numerous updates to the app, including complete coverage of the 2016 Rio Summer Olympics. As part of our Olympic offerings, you will see the latest medal counts and gain access to LIVE Olympic video event streaming. We’ve also improved the weather icons, and introduced a new way to get news and information about featured topic areas, like the 2016 Presidential Election. Keep sending us your feedback on the app! We’re listening and working hard to improve the app for you. In this release: + 2016 Summer Olympics sections, medal counts and quick access to live events during the games + New feature sections for key news topics, like the 2016 Presidential Election + New weather icons to compliment the app designs + Other performance improvements Thank you for updating to this latest version.
Version 5.1.22 released on May 27, 2016
Version 5.1.2 released on May 04, 2016
We’ve resolved a number of issues and made some big improvements in this new app release. A lot of the enhancements are directly tied to feedback from you! In this release you’ll find: - The Weather section is re-organized to include Daily and Hourly forecasts higher on the page, so you don’t have to scroll as far - The ability to go directly to the native interactive radar from the home page when the Interactive Radar module is present - Articles now have videos, galleries and other media embedded throughout the story, just like they are on our desktop and mobile websites - Other performance improvements Thank you for updating to this latest version, and keep sending your feedback.
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The NBC Connecticut app connects you with top local stories, breaking news, live video, and investigative journalism that holds the powerful accountable. NEWS ALERTS & VIDEO + Push Notifications that send you straight to the story + Breaking news bar + Watch live newscasts & streaming content + Watch video while you read the story LOCAL CONNECTICUT WEATHER + Forecasts for your region + Weather Alerts based on your location + Live, interactive Doppler radar with custom layers + 7 day Forecast & Hourly Forecasts INVESTIGATIONS & MORE + Award-winning investigative stories that get results + Reality checks on the effectiveness of public policy + Watch NBC programming live and on-demand
NBC Connecticut Ranking History | News
NBC Connecticut daily app ranking in News category for the last 30 days.
NBC Connecticut Worldwide Rankings | News
NBC Connecticut rankings per country in News category.
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This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …