This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
Night Sky Lite™
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Reference||3.8||November 07, 2016||2.86|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3246 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.8 released on November 07, 2016
Version 3.7.3 released on April 15, 2016
Version 3.7.2 released on March 17, 2016
Version 3.7.1 released on February 17, 2016
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Enhanced for iPhone 6s/6s Plus, iOS 9 and watchOS 2! Night Sky Lite™ Wonder No More™ Night Sky Lite™ contains some of the beautiful elements from our full Night Sky™ apps to bring an immersive stargazing experience to all! Just point your device to the sky to identify stars, planets, constellations and even satellites! With a Breathtaking New Sky View, World Traveller mode, and clear and concise new Stargazing Conditions graphs, a truly magical experience is available to all with the free, entry-level stargazing app - Night Sky Lite™. Wonder No More™. “I’m very impressed with The Night Sky … it offers a delightful and polished user experience.” - Avery Wang (creator of Shazam) “…Pure fun to use and really hard to put down. … Exactly what educational apps should be all about” - iDownload Blog ***** Over 15000 5 star customer reviews worldwide! – App Store All New Feature Set: • Enhanced for Apple watchOS 2: Fully native app, live push notifications for ideal stargazing times, check out the Stargazing Clock, see Night Sky Lite™ Latest News right from your wrist, and what's around you with Night Sky™ Community features! • Breathtaking New Sky View: A completely redesigned new Sky View comes to Night Sky Lite™ with a vivid new colorful atmosphere, animations, and more detailed stars and planets than ever before. Prepare to become visually immersed in the Night Sky Lite™. • 3D Earth View: A beautifully redesigned 3D view of Earth. Explore our own globe in the most gorgeous 3D graphics with the tip of your finger. • Night Sky™ Community: Engage with fellow stargazers and astronomers in the exclusive Night Sky™ Community. Share ideal stargazing locations with others and explore locations others have shared. • World Traveller: Explore the sky from anywhere in the world with the new World Traveller mode. Fancy a trip to see what the sky looks like in another country? Then travel there instantly and view it from the palm of your hand. • Stargazing Conditions: Explore the stargazing conditions in your area for the upcoming week. Beautiful new Stargazing graphs mean with a glance you can see the perfect time to go stargazing! Combine Stargazing Conditions with World Traveller and check out the ideal time to go stargazing in a certain area you may be travelling to, for instance that camping trip at a National Park at the weekend! • Absorbing New Music and Effects: All new Night Sky Lite™ comes with an all-new absorbing sound track. Specifically composed to enhance your stargazing experience. Also included are new musical sound effects that interact with you as you stargaze. Never before has there been such a beautiful combination of sound and visual stargazing elements. • Latest Night Sky™ News: Never miss out on any events happening in the sky above with Night Sky™ Latest News. Learn about upcoming Eclipses, all annual celestial events, and even stargazing events local to you, right from our own Night Sky™ Latest News editors! • Designed for iOS 9: Night Sky Lite™ is and optimized for iPhone 6s and iPhone 6s Plus, you know with Night Sky Lite™ you’re getting the most out of the latest iOS technology. (iOS 7,8 and other devices are also supported).
Night Sky Lite™ Ranking History | Reference
Night Sky Lite™ daily app ranking in Reference category for the last 30 days.
Night Sky Lite™ Worldwide Rankings | Reference
Night Sky Lite™ rankings per country in Reference category.
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App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …