In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / English
NISSAN MOTOR CO., LTD.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Lifestyle||2.0.3||June 15, 2016||1.34|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1123 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.0.3 released on June 15, 2016
• Bug Fixes and Performance Improvements
Version 1.2.2 released on November 14, 2014
Version 1.1.1 released on May 20, 2014
Version 1.1.2 released on May 21, 2014
Fix of end point URL
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With the NissanConnect Mobile app, drivers can stay connected even when on the road. This app works with the vehicle display to bring new levels of driving related information and entertainment to the vehicle by customizing popular apps to the Nissan vehicle environment. Drivers can select and configure their favorite supported apps from the “Manage My Apps” tab found within the NissanConnect Mobile App. Nissan designed each supported app to work seamlessly with vehicle display. In addition to the intuitive touch screen controls, Nissan has utilized voice recognition and text-to-speech technologies for hands free and eyes on the road connectivity. Download this complimentary app to experience the future of vehicle connectivity today. Look for more supported apps coming soon. System compatibility requirements - What you will need to use this app and service in your Nissan: • A compatible and equipped Nissan vehicle registered and located within supported countries • A compatible smartphone with a data plan • An active NissanConnect subscription • USB Cable (for navigation-equipped vehicles)
NissanConnect Ranking History | Lifestyle
NissanConnect daily app ranking in Lifestyle category for the last 30 days.
NissanConnect Worldwide Rankings | Lifestyle
NissanConnect rankings per country in Lifestyle category.
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This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …