A/B testing is an extremely powerful way to increase conversions. If you own a website or a mobile application, you have no excuse not to use A/B testing. Indeed, it is extremely easy to implement. There are many specialized tools online that can help you to set up your A/B testing campaign. This blog article will give a general overview of this increasingly popular marketing technique, especially in app marketing. We’ll also give you our …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||1.6.2||January 17, 2018||4.03|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1091 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 1.6.2 released on January 17, 2018
This version contains fixes for the logout issues some users were experiencing.
Version 1.6.1 released on January 08, 2018
Bug fixes and performance improvements.
Version 1.6 released on December 20, 2017
Bill Pay is here! Pay your premium on NM Life, Disability and Long-Term Care products in the app. This is just our first release for bill pay functionality in our app. Stay tuned as we continue to add additional bill pay features in the near future.
Version 1.5.2 released on December 04, 2017
- Bug fixes and performance improvements.
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Access Northwestern Mutual accounts and stay on top of your finances on the go. The Northwestern Mutual app allows you to: • See details of your Northwestern Mutual insurance and investments • Make one-time premium payments for NM Life, Disability & Long-Term Care plans • Get contact information for your NM financial team • Link all your accounts, such as banking, credit cards, retirement, investment and loans into one centralized location • Categorize and monitor your financial transactions to see where your money is going • View and track your total net worth • Securely and quickly access your account with Touch ID We will continue to improve our app and add new features that will make managing your finances even easier. As we expand our mobile offerings, we look forward to hearing your feedback. With your help, we can ensure the best possible customer experience. -- Copyright © 2018 The Northwestern Mutual Life Insurance Company. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.
Northwestern Mutual Ranking History | Finance
Northwestern Mutual daily app ranking in Finance category for the last 30 days.
Northwestern Mutual Worldwide Rankings | Finance
Northwestern Mutual rankings per country in Finance category.
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App Keyword Tool
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Today we’re having the pleasure to read Peter Godtfredsen’s answers on our App Store Optimization (ASO) interview. Peter founded Mobtimizers together with Brian Kjaerulff, another of our ASO experts. Read his app marketing tips below! 1. Tell us a bit about yourself and your company? I’ve always strived for a creative outlet in my work, beginning with music and art and moving onto design and data analysis. Joining forces with my business partner Brian Kjaerulff, …