Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||3.9.0||September 30, 2014||4.63|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 846 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.9.0 released on September 30, 2014
NPR News has been updated for iOS 8. Thank you for supporting public radio.
Version 3.9.1 released on October 21, 2014
Implemented a fix for listeners who were experiencing station streaming drop outs. Additionally, you can now manage NPR Breaking News notifications from the iOS Settings menu. Thank you for supporting public radio.
Version 3.9.10 released on August 02, 2016
We're excited to bring you 3D Touch features! On supported devices, you can now launch the hourly newscast and find stations nearby, right from your home screen. Other Improvements: • News alerts once again open directly to the associated story (when available) - sorry about that! • Minor bug and stability improvements
Version 3.9.11 released on September 22, 2016
We've optimized for iOS 10 and fixed a few very pesky bugs in the process. We've also been listening to all your feedback — the good and the bad — and we're working on some exciting changes to the app that we know will deliver the experience you expect from NPR. As a result, this may be the last update for a little while, as we focus on getting those changes right. However, we wanted to take this opportunity to say thank you for all the valuable feedback you've provided, and we can't wait to show you what we build from it.
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One of Apple's Favorite "Great Free iPhone Apps" The ultimate NPR experience for your iPhone or iPod Touch. Follow local and national news and listen to your favorite NPR stations wherever you are and whenever you want to. With the NPR News iPhone app, NPR is always on. Highlights: LISTEN - Listen to NPR’s hourly news updates - Create a playlist of stories - Hear public radio podcasts on demand READ - Read stories while listening to live stations or on demand audio STATIONS - Bookmark your favorite stations - Find stations by location (GPS) or zip code PROGRAMS - Our program guide tells you where your favorite programs are playing live now - Listen to Morning Edition, All Things Considered, Planet Money, Fresh Air, Wait Wait…Don’t Tell Me! and more – anytime, anywhere Thank you, as always, for supporting public radio.
NPR News Ranking History | News
NPR News daily app ranking in News category for the last 30 days.
NPR News Worldwide Rankings | News
NPR News rankings per country in News category.
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This week’s blog post comes from Maciej from Whalla Labs (@WhallaLabs), mobile development company. Learn everything you need to know about app micro-interactions to increase your app engagement. Are you about to launch a brand new mobile app? Let’s make a quick checklist: great idea? Of course. Perfect information architecture? Checked. Bugs? None. Beautiful design? Yes. App Store Optimization (ASO)? Prepared. Micro-interactions? Wait, what? Micro-interactions are a hot topic lately and you’ve probably heard of …