This guest post comes from another content collaboration with Leanplum, mobile marketing platform. If you’re struggling to get more app users, this article is for you. Learn how to boost your app downloads effectively for free with these 5 tactics. Read the entire post on Leanplum’s blog. If you’re reading this post, it probably means that you are about to launch a new mobile app — maybe your first one? It could also mean that …
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The New York Times
The New York Times Company,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||6.1.1||October 17, 2017||1.57|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3024 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 6.1 released on September 21, 2017
- We heard your feedback, and comments write, flag, and recommend are back! - Concerned about data usage? Only your top 10 sections will be downloaded for offline reading. To change your Top Sections, press and drag your favorite sections into your preferred order, putting the sections you’d like to read offline in your Top Sections. Want them all available offline? Go into settings, and toggle on “Download All Sections.” - We’ve made some improvements to how the app works with VoiceOver.
Version 6.1.1 released on October 17, 2017
- We’ve made some optimizations to ensure that the app loads reliably on all devices. - Addressed some crashes and added some polish.
Version 6.0 released on July 25, 2017
It’s been a while since we released a major update, and we’re excited to share the new features: • The app is now universal – you can run it on your iPhone, iPad, Apple Watch. • We added support for split screen multitasking on larger screen sizes. • Articles are more visual than ever before. • 360 videos now work on iPad. • Reordering sections for personalized reading has been made easier: just drag and drop in the sections list. As we continue to improve the app, we need your feedback! Please email us at email@example.com with what you love, what you don’t, and what you want more of!
Version 6.0.1 released on August 09, 2017
- Small performance enhancements and bug fixes
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The New York Times Ranking History | News
The New York Times daily app ranking in News category for the last 30 days.
The New York Times Worldwide Rankings | News
The New York Times rankings per country in News category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
The app title is one of the most basic factors that can be improved in ASO (App Store Optimization or Mobile SEO). Indeed, it has a huge weight in the App Store algorithm. Naming your app is therefore very challenging and must be the result of a complete study. This blog post will give you our 5 tips to create or improve your app title. (picture taken from AppTweak ASO Report for Toilet Time) Why …