In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / English
OK Magazine USA
American Media Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Entertainment||8.3||December 19, 2016||3.31|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1184 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 8.3 released on December 19, 2016
Stability improvements and other minor bug fixes.
Version 8.1 released on September 07, 2016
This update will make consuming and browsing content even more of a smooth and intuitive experience for readers. Design tweaks and upgrades, including Inline Video for mobile and HTML5, have been included for continued improved app performance and end user experience.
Version 7.3 released on May 11, 2016
This update will make the reading and consumption experience even more enjoyable and fluid, with small design tweaks and upgrades for overall improved performance.
Version 6.3 released on January 23, 2016
This update optimizes for iPad Pro in case you are one of the lucky ones who has one.
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OK Magazine USA Ranking History | Entertainment
OK Magazine USA daily app ranking in Entertainment category for the last 30 days.
OK Magazine USA Worldwide Rankings | Entertainment
OK Magazine USA rankings per country in Entertainment category.
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At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get more analytics helping them to manage their apps and marketing campaigns. They will also be able to actually track their app engagement and retention throughout very interesting metrics on which we will focus in this blog article. What’s new? Along with a brand new design, app previews, app bundles and TestFlight beta testing, Apple introduced …