This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 406 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.0 released on October 24, 2016
Version 2.3.2 released on November 19, 2015
- Default will now revert back to the home/work station pair - New option to turn on/off nearest station detection under the menu.
Version 2.3.1 released on November 14, 2015
- New 3D touch for quick action to work and home - Nearest from station detection. - Improved Stability. - Other fixes.
Version 2.3 released on June 30, 2015
Detail stops info fixed.
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Did you ever wonder why do people actually download your app? A recent study from Forrester Research provides the key elements to understand how the apps gain traction on the Store. What makes an app stand out in the crowd? A recent study (Q4 2012) conducted by Forrester Research revealed the two main reasons why people actually download an app. Despite what most of the people think, the media do not play such a big …