In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / US English
Cardinal Health, Inc,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Medical||3.7.1||August 18, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 352 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.7.1 released on August 18, 2017
Version 3.7.0 released on July 19, 2017
Version 3.6.0 released on May 09, 2017
Version 3.5.0 released on March 27, 2017
Bug fixes. Yeah, it's one of those releases. We'll get back to doing new stuff here real soon. But in the meantime enjoy a less glitchy experience.
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Order Express Ranking History | Medical
Order Express daily app ranking in Medical category for the last 30 days.
Order Express Worldwide Rankings | Medical
Order Express rankings per country in Medical category.
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App Keyword Tool
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Over the last few years, the AppStore algorithm has been updated a few times without achieving Apple’s goals to ban cheaters and robotic downloads. This summer, Apple finally introduced a new algorithm, entirely redesigned to push forward newer apps with better reviews and reputation… Reputation comes first Until now, download volumes and velocity were the two most important factors for rankings on the App Store. Though, Apple recently changed the App Store algorithms to push …