App reviews are gaining more and more importance in terms of ASO. Especially since the last change in the App Store algorithm, aiming at “humanizing” the app world… Like a small tree in the tropical rainforest… Today, there’s more than 1000 new mobile apps launched everyday and a total of over 1,000,000 in the App Store. Your app stands no chance to be seen by users if you don’t work on several factors in order …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||1.0.1||November 16, 2015||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 610 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.0.1 released on November 16, 2015
+ Bug fixes. + Performance improvements.
Version 1.0 released on October 28, 2015
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***ONLINE ORDERING IS AVAILABLE ONLY FOR PARTICIPATING LOCATIONS*** Welcome to Papa Murphy’s app! Now you can quickly and easily place orders for Papa Murphy’s fresh pizza with just a few simple steps on your phone. Get all the flavors you love on one of our menu items or create your own recipe. Online ordering available only at participating stores for now, but we’re adding more of them every day! We will be making updates to the app soon, so stay tuned. If you would like to give us feedback or have any issues, please email us at firstname.lastname@example.org or use the Technical Support button in the app.
Papa Murphy's Ranking History | Food and Drink
Papa Murphy's daily app ranking in Food and Drink category for the last 30 days.
Papa Murphy's Worldwide Rankings | Food and Drink
Papa Murphy's rankings per country in Food and Drink category.
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This article has been published on Bizness Apps blog as a guest post on App Store Optimization (ASO). Check out these 9 effective tips to improve your App Store discoverability. Read the entire post on Bizness Apps blog. App Store Optimization (ASO) or “Mobile SEO” has become inevitable. It is essential to optimize your app for App Store search engines, as increasing your app’s visibility will ultimately result in an increase in app users. Just …