This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||4.6.1||October 19, 2015||1.53|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1233 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.6.1 released on October 19, 2015
- Bug fix
Version 4.6 released on October 05, 2015
- Improvements for Mobile Payroll - Notifications for Payroll holds - Hide terminated employees from Employee List - Security and stability enhancements
Version 4.5 released on July 16, 2015
- Push notification for Payroll complete! Know instantly when your payroll has finished processing. - Paychex Time users, go from Paychex Flex to Paychex Time without having to login! (The Paychex Time app requires special mobile access - ask your employer.) - Stability improvements and bug fixes.
Version 4.4.1 released on May 13, 2015
We've made two huge fixes! - Solved an issue where new data (check stubs and other info) was not being updated - Fixed an issue with payroll locking functionality
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The Paychex Flex app can be used by previously registered Paychex Online users. Paychex Flex keeps employers and employees connected to the most vital payroll and benefits features. Available features will vary and are dependent upon your company's plan options. EMPLOYERS Submit payroll - Enter, review, and submit on the go. - Resume payrolls started on your tablet or desktop. Access vital information - Payroll reports and cash requirements. - Employee check stubs and tax documents. - Employee profiles, compensation, taxes, deductions, and time-off balances. - Retirement plan balances, participation rates, and employee eligibility. - Health and benefits carrier information and member guides. - Health and benefits employee enrollment and election information. - Flexible spending account (FSA) tracking and alerts. EMPLOYEES Access vital information - Check stubs and W2s. - Retirement balances, contributions, returns, and loans. - Profile, compensation, taxes, deductions, and time-off balances. - Health, dental, and life insurance benefit details, deductions, and contact information. - FSA contributions, balances, claim, and reimbursement activity. Update retirement contributions and investments
Paychex Flex Ranking History | Business
Paychex Flex daily app ranking in Business category for the last 30 days.
Paychex Flex Worldwide Rankings | Business
Paychex Flex rankings per country in Business category.
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App Keyword Tool
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Testing your app before you launch is more than advised; it’s inevitable if you want your app to succeed and avoid bad surprises. There are multiple ways of evaluating your app’s efficiency. In this post we will give you various options that hopefully will guide you in your app pre-launch phase. Preliminary Testing with iOS Simulator If you’re an app developer, you probably already know the iOS Simulator, installed as part of the Xcode tools …