This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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Perk Scratch & Win!
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Games||1.3.9||August 10, 2017||4.39|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 893 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.3.9 released on August 10, 2017
Fix for a crash impacting some devices.
Version 1.3.8 released on July 14, 2017
Bug fixes UI improvements Fixed login issues for some members
Version 1.3.7 released on April 26, 2017
Minor UI improvement Bug fixes
Version 1.3.6 released on December 06, 2016
- Updated Rewards Catalog - Minor bug fixes and performance optimizations
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Perk Scratch & Win! Ranking History | Games
Perk Scratch & Win! daily app ranking in Games category for the last 30 days.
Perk Scratch & Win! Worldwide Rankings | Games
Perk Scratch & Win! rankings per country in Games category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Today we’re having the pleasure to read Peter Godtfredsen’s answers on our App Store Optimization (ASO) interview. Peter founded Mobtimizers together with Brian Kjaerulff, another of our ASO experts. Read his app marketing tips below! 1. Tell us a bit about yourself and your company? I’ve always strived for a creative outlet in my work, beginning with music and art and moving onto design and data analysis. Joining forces with my business partner Brian Kjaerulff, …