In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Games||1.1.2||August 28, 2015||3.82|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 346 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.1.2 released on August 28, 2015
Version 1.1.1 released on August 21, 2015
Version 1.1 released on October 14, 2014
◉ Left and Right control problem fixed. ◉ Less ads. ◉ "Remove all ads" option. If you like the game and want to support us, please write or update your review on the AppStore! Thank you very much. Check out all our amazing games, search for the word "ketchapp" in the AppStore's search field.
Version 1.0 released on September 30, 2014
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The premise of Phases is simple. You are an object of light that explodes if you collide with darkness. If it were only that easy... Game Features: ◉ Over 40 Levels ◉ Insane real-time physics ◉ Battle through six different phases ◉ Find the mysterious Phase Zero ◉ Puzzles, action and more Can you make it to the final never ending Phase Zero?
Phases Ranking History | Games
Phases daily app ranking in Games category for the last 30 days.
Phases Worldwide Rankings | Games
Phases rankings per country in Games category.
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In this guest post, Dom Bracher, co-founder at Tapdaq, shares his expertise with us and describes the 3 most important metrics in mobile marketing. If you’re new to mobile analytics, this article will certainly help you getting started! In the world of mobile analytics there are now a vast number of metrics which you need to be tracking in order to determine the overall health of your application. In fact, one of the biggest challenges …