This week’s blog post comes from Maciej from Whalla Labs (@WhallaLabs), mobile development company. Learn everything you need to know about app micro-interactions to increase your app engagement. Are you about to launch a brand new mobile app? Let’s make a quick checklist: great idea? Of course. Perfect information architecture? Checked. Bugs? None. Beautiful design? Yes. App Store Optimization (ASO)? Prepared. Micro-interactions? Wait, what? Micro-interactions are a hot topic lately and you’ve probably heard of …
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Philips Lighting BV,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Lifestyle||2.19.0||January 09, 2018||1.63|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 320 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.19.0 released on January 09, 2018
- This update offers the creation of an entertainment area, which is the first step to sync your Philips Hue lights to the content of our entertainment partners. Find out about our new Hue entertainment partners by opening 'Explore'-> 'Hue entertainment'. - Software updates for your square-shape Philips Hue Bridge (V2) and Hue lights are required to enable entertainment. To check that you have the latest software, go to 'Settings' -> 'Software update' and follow the onscreen instructions. - Various bug fixes and stability improvements.
Version 2.18.0 released on December 19, 2017
- Support for iPhone X. - Various bug fixes and stability improvements.
Version 2.17.0 released on November 21, 2017
- Sunrise and Sunset routine trigger: You asked, we listened. Now you can trigger your routines automatically at sunrise and sunset based on your home location. No longer needed to keep adapting the time of your routines to match the season. - Important: If you notice that the Sunset or Sunrise routines either start too soon or too late, you can fine-tune the start time offset going to "Settings">"Advanced">"Sunrise & Sunset offset" and select your offset. - Updated privacy notice. - Various bug fixes and stability improvements.
Version 2.16.0 released on October 03, 2017
- Apple HomeKit compatibility for Hue accessories Philips Hue is extending its Apple HomeKit compatibility for Hue accessories: Hue tap, Hue dimmer switch and Hue motion sensor. Meaning with a press of a button, or movement of your body, you can activate your favorite Apple Home app scenes. To set up automations, you need an Apple TV (4th generation) with tvOS 10 or an iPad with iOS 10 or later. - Manage third party routines A new section “From other apps” is added to "Routines". Here you can enable, disable or delete routines created in other apps. - Improved software updates A new section "Automatic update" is added to "Software update". Now you can enable and specify time to automatically install software updates and you can check if your Hue devices are up to date. - Reset Hue accessories to default. If you configured an accessory in a third party app, or experience unexpected behavior, now you can restore the default Hue behavior. Just scroll down in the accessory details screen. - App icon and splash screen updated. - Various bug fixes and stability improvements.
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Meet Hue Your personal wireless lighting that lets you easily control your lights from any device and create the right ambience for every moment. The Philips Hue app is designed around you, your home and your everyday life. Play around, create and explore the limitless possibilities of the world's most connected light.
Philips Hue Ranking History | Lifestyle
Philips Hue daily app ranking in Lifestyle category for the last 30 days.
Philips Hue Worldwide Rankings | Lifestyle
Philips Hue rankings per country in Lifestyle category.
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This week, we had the great opportunity to be part of a new Mobile Presence episode! Listen to this insightful conversion on App Store Optimization with Laurie Galazzo, our content strategist, Peggy Anne Salz, Top 30 Mobile Marketing influencer and Shahab Zargari, expert in mobile marketing and advertising. Wait no longer and fill your ears with actionable advices on how to boost your app store visibility. Listen to the episode right now on the famous Webmasterradio.fm, the premier online B2B Podcast & …