In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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Pictopia: Disney Edition
Wonder Forge, Inc,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Games||1.1.5||January 09, 2015||0.0|
ASO Score & Checklist
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You app name is quite long enough.
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- ● App Description
Your app description seems to be too short.
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It's only 903 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.1.5 released on January 09, 2015
- New Animation Challenge question pack released!
Version 1.1.3 released on October 23, 2014
- New Disney Villains Question Pack available now! - UI Improvements
Version 1.0.1 released on July 24, 2014
Minor bug fixes.
Version 1.0 released on July 14, 2014
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Discover playful trivia spanning decades of Disney magic, from the animated classics and blockbuster movies to television hits and dazzling theme park destinations. Image-based questions celebrate touchstone characters like Mickey Mouse, Cinderella, Jack Sparrow, Buzz Lightyear, and Elsa from Frozen. Challenge your Disney knowledge alone through solo play, or have a trivia party with your friends—there’s something for everyone! Features: MATCH THE FANS — Test your wits with bonus trivia where you try and guess the most popular answer according to the fans! BUILD YOUR PROFILE — Choose your very own avatar with a catalog of Disney characters. Play as Belle or even Kermit the Frog! PLAY WITH THE BOARD GAME — Add even more questions to your Pictopia board game with a “Play with the Board Game” mode. Also includes a nail-biting Final Challenge round to take board game play to the next level!
Pictopia: Disney Edition Ranking History | Games
Pictopia: Disney Edition daily app ranking in Games category for the last 30 days.
Pictopia: Disney Edition Worldwide Rankings | Games
Pictopia: Disney Edition rankings per country in Games category.
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This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …