This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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Victoria's Secret PINK,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Lifestyle||4.9||August 08, 2016||4.8|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 415 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.9 released on August 08, 2016
• LET’S ROLL! Our all-new campus bus game is now live! Drive the PINK Bus for your chance to score a FREE Panty or $50 PINK Gift Card. • Your school could win a visit from PINK! Vote every day to score a PINK Campus Tour 2016 this Fall.
Version 4.9.1 released on August 11, 2016
Version 4.9.1 • LET'S ROLL: Great news! We made the PINK Bus ride even smoother. Version 4.9 • LET’S ROLL! Our all-new campus bus game is now live! Drive the PINK Bus for your chance to score a FREE Panty or $50 PINK Gift Card. • Your school could win a visit from PINK! Vote every day to score a PINK Campus Tour 2016 stop this Fall.
Version 4.8 released on June 22, 2016
• Play PINK Nation Polls! Vote on what you love & see how your opinions stack up against other PINK Pollers. • Get your local weather instantly! Our Weather Mini Dog is now displayed on the app homepage.
Version 4.7 released on April 25, 2016
Ready, set, CAPTURE! Play Capture the Flag now for a chance to win a trip to our first-ever Camp PINK — only through May 16! YAY! Our scan functionality just got updated in the app viewer — stay tuned for fun content, exclusive offers and more!
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Get the Victoria’s Secret PINK Nation app for exclusive content and instant access to all things PINK! Plus, shop new PINK whenever, wherever. What’s Inside? • Exclusive offer for all-new members • 24/7 PINK shopping • Fun PINK Nation Polls to vote on what you love • The cutest Weather Mini Dog to get your local forecast • Badges: collect them all! • Bra Guide (for the scoop on all PINK Bras) • Store locator
PINK Nation Ranking History | Lifestyle
PINK Nation daily app ranking in Lifestyle category for the last 30 days.
PINK Nation Worldwide Rankings | Lifestyle
PINK Nation rankings per country in Lifestyle category.
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In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …