This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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play by TR
Caesars Entertainment Corporation,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Entertainment||5.2.1||December 30, 2017||4.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1060 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 5.2.1 released on December 30, 2017
Version 5.2 released on December 21, 2017
New enhancements including One-Touch Log In TouchID, Virtual Total Rewards Card and Book Now on Home Page.
Version 5.1 released on September 21, 2017
Version 5.0.2 released on June 19, 2017
Bug fixes and enhancements
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Place the power of Total Rewards in the palm of your hand. Play By Total Rewards is your portal to Caesars Entertainment gaming and resort destinations worldwide. The best of Las Vegas, Atlantic City, New Orleans and more is now at your fingertips. Explore our hotels, resorts, shows, restaurants and nightclubs and create unique experiences wherever you are, whenever you want. Features: • Conveniently explore 40+ casinos, resorts and hotels. • Make mobile reservations for rooms, shows and restaurants easily and securely. • Enjoy a personalized experience with location-based customer service. • Join Total Rewards and start earning rewards. • View and book Hotel rooms safely and securely in the App. Exclusive features for Total Rewards members: • View your Reward Credits and tier status at a glance. • Access your offers anytime, including the ability to book hotel room offers. • Save itineraries for future stays and keep your plans handy. Disclaimer: Continued use of GPS running in the background can dramatically decrease battery life.
play by TR Ranking History | Entertainment
play by TR daily app ranking in Entertainment category for the last 30 days.
play by TR Worldwide Rankings | Entertainment
play by TR rankings per country in Entertainment category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …