This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||3.7||October 17, 2015||2.7|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 762 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.7 released on October 17, 2015
• Policy access made easy: Now you can choose to stay logged in to the app. • Snapshot users in most states can now view detailed driving data for individual trips. P.S. We’ve heard your requests for insurance ID cards in Passbook/Wallet. Please note that Passbook/Wallet does not currently allow for legal proof of insurance to be stored. We’re working on other options to provide easier access to your ID card – stay tuned!
Version 3.6 released on August 13, 2015
• Snapshot® users can now monitor their progress and get answers to common questions. • Bill pay made easier: You can now launch our app directly from our bill reminder emails. P.S. We’ve heard your requests for insurance ID cards in Passbook. At this time, Passbook does not allow for storage of legal proof of insurance, but we’re working on other options to provide quicker access to your policy information – stay tuned!
Version 3.6.1 released on August 15, 2015
• Snapshot® users in eligible states can now monitor their progress and get answers to common questions. • Bill pay made easier: You can now launch our app directly from our bill reminder emails. P.S. We’ve heard your requests for insurance ID cards in Passbook. At this time, Passbook does not allow for storage of legal proof of insurance, but we’re working on other options to provide quicker access to your policy information – stay tuned!
Version 3.6.2 released on September 17, 2015
Minor bug fixes and improvements
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Insurance that's quick and easy to buy and use—anytime, anywhere. That's exactly what you get with the Progressive App. You can use the Progressive App to: • View coverages, ID cards and policy details for your vehicles. • Report a claim, and take and add your own photos to it. • Get in touch with your agent and claims rep. • Pay your bill by credit card, debit card, or checking account. • View your billing history and upcoming payment schedule. • Monitor your Snapshot® progress (in eligible states). • Quote or make a policy change. • Access your policy documents. • Obtain roadside assistance, exactly when you need it most. • Get an auto insurance quote—and then buy online. • Find a Service Center, where we'll manage your repairs from start to finish.
Progressive Ranking History | Finance
Progressive daily app ranking in Finance category for the last 30 days.
Progressive Worldwide Rankings | Finance
Progressive rankings per country in Finance category.
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App Keyword Tool
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A/B testing is an extremely powerful way to increase conversions. If you own a website or a mobile application, you have no excuse not to use A/B testing. Indeed, it is extremely easy to implement. There are many specialized tools online that can help you to set up your A/B testing campaign. This blog article will give a general overview of this increasingly popular marketing technique, especially in app marketing. We’ll also give you our …