Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …
United States / US English
Publix Super Markets, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||2.10.1||January 30, 2018||2.43|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1171 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.10.1 released on January 30, 2018
Fixes to app-wide product search
Version 2.10.0 released on January 15, 2018
- Improved Online Easy Ordering experience - Bug fixes
Version 2.9.0 released on November 14, 2017
- Bug Fixes
Version 2.8.0 released on October 11, 2017
· Use the microphone icon to search for products, order from Online Easy Ordering or add items to your shopping list. · Bug fixes
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Making shopping a pleasure is easier than ever with our app, designed to help you save time and money. Whether you need ideas for dinner tonight or just appreciate convenience, you’ll love all the features we’ve included. ● View digital coupons by aisle on your Shopping List. ● View and clip digital coupons on the Weekly Ad. ● Place orders from your Favorites list and your Order History. ● Use the barcode scanner to scan and add items to your shopping list. ● View sale items from our weekly ad, specific to your store. ● Review and clip coupons to easily redeem in store. ● Browse products on sale by department or category, including BOGOs. ● Create, save, and access grocery lists for products in the weekly ad and see what aisle they’re in. ● Find your nearest store and details about it (directions, phone number, rolling store hours and holidays, etc.). ● Peruse Aprons recipes for meal and menu ideas, and add ingredients or entire recipes to your grocery list. ● Learn about our new and signature products on the Featured Products page. Love Publix? Like us on Facebook: http://www.facebook.com/publix Follow us on Twitter: http://www.twitter.com/publix
Publix Ranking History | Shopping
Publix daily app ranking in Shopping category for the last 30 days.
Publix Worldwide Rankings | Shopping
Publix rankings per country in Shopping category.
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This week, we had the great opportunity to be part of a new Mobile Presence episode! Listen to this insightful conversion on App Store Optimization with Laurie Galazzo, our content strategist, Peggy Anne Salz, Top 30 Mobile Marketing influencer and Shahab Zargari, expert in mobile marketing and advertising. Wait no longer and fill your ears with actionable advices on how to boost your app store visibility. Listen to the episode right now on the famous Webmasterradio.fm, the premier online B2B Podcast & …