In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
Finland / English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Health & Fitness||3.0.4||January 17, 2018||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 975 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.0.4 released on January 17, 2018
Version 3.0.3 released on August 18, 2017
Bugfixes and small improvements.
Version 3.0.2 released on November 03, 2016
Ciao, Italia! With this update, you can use PUMATRAC now also in Italian.
Version 3.0.1 released on September 24, 2016
iOS 10 improvements
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PUMATRAC is a unique training application for the iPhone with a modern, user-friendly design. The app is designed to motivate athletes to get training and discover ways to get the most out of a workout while having fun along the way. With PUMATRAC, you can track more than 30 activities. Run in the rain. Cycle on Mondays. Hit your favorite gym after work. PUMATRAC tracks time, distance, pace and calories burned. The TRAC score measures your overall performance as well as how outside conditions (weather, day of the week, and location) and personal behaviors, like music choices, effect your performance. Check the social activity feed to see how other users are performing in your area. It’s an app that’s always thinking about your next step and challenging you on those days when you need it most. PUMATRAC comes with support for the Apple watch and the Pebble smart watch. Continued use of GPS running in the background can dramatically decrease battery life.
PUMATRAC Ranking History | Health & Fitness
PUMATRAC daily app ranking in Health & Fitness category for the last 30 days.
PUMATRAC Worldwide Rankings | Health & Fitness
PUMATRAC rankings per country in Health & Fitness category.
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Your app is great, your icon stands out, your screenshots are done… it’s now time to write your description! I know, I know… it’s not the most exciting part, but it is still a very important factor to work on in your App Marketing strategy. Let me help you with these 5 tips to write the best description possible… Why description matters… A LOT Description copy can be really tricky. Optimizing it is however a …