Once again, we’re having the pleasure to collaborate with ComboApp. Our new guest post highlights the importance of competition monitoring in your ASO and app marketing strategies. Find out 5 key elements to monitor, track and analyze in order to get ahead of your competitors. « Keep your friends close, and your enemies closer. » This quote, although attributed to Sun-tzu, a Chinese military strategist in 400BC, couldn’t be more true in today’s mobile app …
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Royal Bank of Canada,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||5.8.1||October 26, 2017||2.38|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3336 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 5.8.1 released on October 26, 2017
Version 5.8 released on September 22, 2017
Version 5.7 released on August 01, 2017
Check out the latest features we’ve added to the RBC Mobile App: •Send an INTERAC e-Transfer via iMessage •Now you can ask Siri to pay a bill as well as send an INTERAC e-Transfer •We’ve given the Apple Watch for RBC Mobile a tune-up In addition to these exciting new enhancements, this version addresses some bugs and improves overall performance to make your banking even easier. Don’t forget, to get top performance and security, ensure your device is running the latest versions of both iOS and RBC Mobile.
Version 5.6.1 released on June 21, 2017
In this update, we’ve made it easier to modify the personal information in your Profile and addressed some bugs to improve your banking experience.
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You told us it was time to refresh our app, and we heard you. We’re excited to bring you a new design that uses the Apple technology you’re used to, so it fits more easily into your life. And now, download the companion RBC® Wallet** app** to use your RBC Royal Bank debit and credit cards in Apple Pay. Fresher. Faster. We’ve built the RBC® Mobile** app** using Apple technology and features, like the Touch ID fingerprint identity sensor. It looks and feels familiar, so you’ll spend less time learning how to use it and more time focusing on everything it helps you to do. Deposit a cheque on the way out to dinner. Send money to a friend while they’re grabbing you a coffee. Check account balances – without signing in – while in the grocery store lineup. Just for you. Keep sharing your ratings and comments, so we can continue to improve your mobile banking experience. ------ Here’s how we keep you safe: SECURITY Rest easy knowing that you’re protected from unauthorized transactions*** in the RBC Mobile app by the RBC Online Security Guarantee. PRIVACY The RBC Mobile app might need to access device services for certain features, like finding nearby RBC Royal Bank® branches. For a full list of the features, check out http://www.rbcroyalbank.com/mobile/permissions/mobile-iOS.html. For help removing the RBC Mobile app from your device, there are instructions at http://www.rbcroyalbank.com/mobile/permissions/mobile-iOS.html or you can contact firstname.lastname@example.org. You can get more information about RBC digital channel privacy at http://www.rbc.com/privacysecurity/ca/online-privacy.html. Contact information for RBC Royal Bank, RBC Direct Investing and RBC Dominion Securities is available at https://www.rbcroyalbank.com/customer-service/index.html?lob=mobile. LEGAL When you select to install the RBC Mobile app, you’re consenting to any future updates or upgrades. Depending on your device, operating system or user-initiated settings, these might be automatically installed. You’re able to withdraw your consent by uninstalling the RBC Mobile app from your device. If you download the RBC Mobile app, you must review, and are subject to, the terms & conditions found under the Legal link on www.rbc.com as well as the following, as applicable: - Electronic Access Agreement (Personal clients of Royal Bank of Canada) - Business Account Agreement (Business clients of Royal Bank of Canada) - The Operation of Account Agreement (RBC Direct Investing clients) - General Account Agreement (RBC Dominion Securities clients) * The RBC Wallet app is operated by Royal Bank of Canada. ** The RBC Mobile app is operated by Royal Bank of Canada, RBC Direct Investing Inc. and RBC Dominion Securities Inc. *** For a definition of an unauthorized transaction & for full details regarding the protections and limitations of the Online Security Guarantees, please see your account &/or online agreements with the applicable entity. The guarantees are given by Royal Bank of Canada, RBC Direct Investing Inc. and RBC Dominion Securities Inc. in connection with their respective online services. ®/™ Trademarks of Royal Bank of Canada. RBC and Royal Bank are registered trademarks of Royal Bank of Canada. Apple, Touch ID and Apple Pay are trademarks of Apple Inc., registered in the U.S. and other countries.
RBC Mobile Ranking History | Finance
RBC Mobile daily app ranking in Finance category for the last 30 days.
RBC Mobile Worldwide Rankings | Finance
RBC Mobile rankings per country in Finance category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …