This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …
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Rent the Runway
Rent the Runway,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||3.7.0||May 17, 2017||4.84|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1307 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.7.0 released on May 17, 2017
SELF-SERVICE ORDER REPLACEMENTS Sometimes red wine happens. Or the limbo goes too far. If the woman before you damages your dress, you can now choose a replacement on the app. It's fast, easy and gives you complete control! REAL-TIME ORDER UPDATES Shipping notifications. Return reminders. Get up-to-the-minute updates. Just be sure to enable notifications. We’ll be in touch :)
Version 3.7.1 released on May 25, 2017
Version 3.7.2 released on June 05, 2017
What's New May 31, 2017 15% OFF FOR PRO All rentals. All summer. Because membership has its privileges. Bug Fixes
Version 3.7.3 released on June 06, 2017
What's New June 6, 2017 15% OFF FOR PRO All rentals. All summer. Because membership has its privileges. Bug Fixes
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Expand your closet from anywhere. Choose from thousands of designer dresses and accessories (think Badgley Mischka, Kate Spade New York, Halston Heritage and more) and return everything for free — we take care of the dry cleaning. HOW IT WORKS There are two ways to rent: 1. You can choose a specific delivery date and rent items for 4 or 8 days. 2. Or you can subscribe to fashion with Unlimited. Select 3 items and keep each piece as long as you want. APP SPECIAL FEATURES Rent on the run: New styles and designers are added every week, and your rental includes a free backup size to ensure the perfect fit. Organize your top picks: Use shortlists to save dresses for specific events. Choose from recommendations based on your personal style, or curate your own collection. Manage your order: Add items, switch sizes, track your package, and more. Share a photo review: Tell us about the dress and how it fits — it will help other women like you find the perfect style. JUST FOR UNLIMITED Seamless experience: Unlimited members can browse and choose their next items right in the app. Stay up to date: Get push notifications about when you can choose your next items, and easily track your Unlimited status. Love your Unlimited rental? Purchase the items you have at home to keep it forever.
Rent the Runway Ranking History | Shopping
Rent the Runway daily app ranking in Shopping category for the last 30 days.
Rent the Runway Worldwide Rankings | Shopping
Rent the Runway rankings per country in Shopping category.
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This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …