This week, we’re having the pleasure to present you to our German ASO expert Johannes, from Growfirst. Discover his background, app marketing experiences and insights on organic growth strategies. 1. Tell us a bit about yourself and your company? I’m 25, from Munich & began my journey in the field of app marketing during the 6. semester of my bachelor’s degree. Back then I worked at the mobile development agency NEXT Munich as an inhouse …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||3.0||January 27, 2016||2.24|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 620 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.0 released on January 27, 2016
Check out the new redesigned Rita's Ice app! We've added new features including check-in technology, refer a friend, access to our social media pages and more!
Version 2.5 released on October 02, 2015
iOS 9 compatibility Performance improvements in Game
Version 2.4.1 released on May 17, 2015
Version 2.4 released on April 28, 2015
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If you’re a true Rita’s fan, this app is for you! Find a Rita’s Italian Ice location near you (enjoy Rita’s wherever you go), earn FREE treats and share your Instagram worthy photos with us too! Who can resist a little Ice and Custard in their life….remember Ice + Custard = Happiness! Remember to use it every time you visit to earn punches towards FREE treats! If you would like to give us feedback or have any issues, please email us at email@example.com or use the Technical Support button in the app. --- The Rita’s Team *Continued use of GPS running in the background can dramatically decrease battery life.
Rita's Ice Ranking History | Food and Drink
Rita's Ice daily app ranking in Food and Drink category for the last 30 days.
Rita's Ice Worldwide Rankings | Food and Drink
Rita's Ice rankings per country in Food and Drink category.
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App Keyword Tool
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With iOS 8, video is coming to the App Store. And it’s a great opportunity for you to leverage a new marketing asset and get more engaged customers. The App Preview videos that you will be able to submit (just like you do for your screenshots) some time this fall have a very specific format. But the fact that there are constraints and limitations to what you can do doesn’t mean you can’t create a …