In this guest post, Dom Bracher, co-founder at Tapdaq, shares his expertise with us and describes the 3 most important metrics in mobile marketing. If you’re new to mobile analytics, this article will certainly help you getting started! In the world of mobile analytics there are now a vast number of metrics which you need to be tracking in order to determine the overall health of your application. In fact, one of the biggest challenges …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||3.40.0||November 29, 2017||1.96|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 396 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.40.0 released on November 29, 2017
Up, up and away. We’re taking our app to new heights with fantastic updates that make booking your trip even easier. So what’s holding you back? Log on today and take to the skies with just a few quick taps on our app. Let us know what you think at IOS.email@example.com.
Version 3.39.0 released on November 02, 2017
The gift of travel…made simple! The countdown to Christmas is officially on and we have made gift giving (or should we say, gift receiving!) even easier. With this update you can now redeem Gift Vouchers on the app, so no matter where you are, your next trip is only a few taps away! What are you waiting for? Time to start dropping those hints... Let us know what you think at IOS.firstname.lastname@example.org
Version 3.38.0 released on October 09, 2017
Adventure awaits! Introducing the brand new 'Get your guide' – it’s now super quick and super simple to book your activities, tours and trips from the palm of your hand. That’s not all, Priority Boarding has got a shiny new update too! Now you can add Priority Boarding per passenger for any leg of your journey! What’s stopping you? You’re only a few taps away from your next adventure! Let us know what you think at IOS.email@example.com.
Version 3.37.1 released on September 20, 2017
Fall for our app upgrades this Autumn. Autumn is here, there’s a chill in the air, but our upgrades just keep getting hotter. Heading off with the family? Now you can take advantage of our great Family Plus offers either when you book or at a later date. Realised you can’t cram everything into a 15kg bag? Upgrade to 20kg after you’ve booked. And there’s more! Now it’s even easier to add products from the homepage to your upcoming trips. Let us know what you think at IOS.firstname.lastname@example.org
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With this App at your fingertips, Europe is at your feet. We’re Ryanair, so of course you’ll find the lowest fares in Europe on our app. But you’ll also get handy extras like being able to check in while you’re on the move, a mobile boarding pass delivered straight to your phone and a choice of in-flight extras in one quick click. So why are you still reading? Download it now and get flying!
Ryanair Ranking History | Travel
Ryanair daily app ranking in Travel category for the last 30 days.
Ryanair Worldwide Rankings | Travel
Ryanair rankings per country in Travel category.
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App Keyword Tool
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Today we’re having the pleasure to interview Pablo Penny, ASO Manager at Phiture. Learn more about his various app marketing challenges and achievements. Discover his tips to build a successful keyword optimization strategy and increase visibility. 1. Tell us a bit about yourself and your company? I am a consultant at Phiture which is a mobile growth consultancy based in Berlin. We help apps grow their user-base through activities related to acquisition, engagement & retention …