This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||1.2.1||August 04, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 862 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.2.1 released on August 04, 2017
Version 1.2.0 released on July 31, 2017
Version 1.1.1 released on April 04, 2017
Version 1.1.0 released on February 24, 2017
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Pay with your phone and receive great deals at participating Scooter's Coffee locations! With the new Scooter's Coffee app, you can conveniently link your Scooter's gift cards to your phone. You'll never have to worry about keeping track of a plastic card again. With current gift card balance info, you'll always know your card's value, and can even reload the card from within the app. Better yet, set the card to automatically reload and never worry about a low balance again! Looking for great deals on your favorite drinks? Earn Smiley Faces by using the app, then redeem 12 Smiley Faces for a free drink! Smiley Faces are tracked automatically, so you'll never need to keep track of a punchcard. On top of that, special offers are available, exclusive to the Scooter's app. The rewards are always changing, so check back often to always get a great deal!
Scooter's Coffee Ranking History | Food and Drink
Scooter's Coffee daily app ranking in Food and Drink category for the last 30 days.
Scooter's Coffee Worldwide Rankings | Food and Drink
Scooter's Coffee rankings per country in Food and Drink category.
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This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …