United States / US English


American Express,

Store Category Version Last Update Avg. ratings
Apple Finance January 10, 2018 2.99

ASO Score & Checklist

App Name
Your app name is too short. 5 characters

Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.

App Description
The length of your description looks great. 1122 characters

You have 1122 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.

You could add some screenshots.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

Great! You have released a new version of your app less than 3 months ago.

Version released on January 10, 2018
Improved performance of Money Transfer, Powered by Ria.

Version released on October 25, 2017
Improved performance of Money Transfer, Powered by Ria.

Version released on September 27, 2017
Improved performance of Money Transfer, Powered by Ria.

Version released on August 30, 2017
Improved performance of Money Transfer, Powered by Ria.

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App Description

HOW IT WORKS: • Quickly view your Available Balance without logging in to your account • View your transaction history • View information about your transactions by clicking on an individual transaction FEATURES: • Locate MoneyPass® ATMs • Set money aside with Reserve • Send money to your Subaccounts and see their transaction history ADD MONEY: • Add checks with your mobile phone • Add money to your Account from your bank account or debit card • Find cash reload locations near you on the go MANAGE MONEY: • Access your Direct Deposit information • Pay Bills TRUSTED BENEFITS: • Add offers to your Account and start saving on dining, shopping and more What is American Express Serve? Serve is a Full Service Prepaid Debit Account from American Express with no credit check, no minimum balance, and no hidden fees. You can use your American Express Serve Card in stores, online and at ATMs worldwide. With an Account, you can direct deposit your paycheck, government benefits and tax refund, pay bills and have access to 24/7 customer service. Visit us at for more information, including our Fee Chart.

App Screenshots

Serve Screenshot Serve Screenshot Serve Screenshot Serve Screenshot

Serve Ranking History | Finance

Serve daily app ranking in Finance category for the last 30 days.

Serve Worldwide Rankings | Finance

Serve rankings per country in Finance category.

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