In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Games||2.1||August 12, 2015||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 261 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.1 released on August 12, 2015
Score indicator is added to assist new players. AI improvement both in terms of bidding and playing. Now you can play multiplayer on cellular network as well as on WiFi. Small UX updates. Bug fixes.
Version 2.0.0 released on June 14, 2015
- Multiplayer is now available to everyone absolutely free. - You can invite your friends or use auto-match to find other players. If you want to invite your friends please make sure they have the app installed and they can get notifications from GameCenter. You can adjust these in your phone/tablet settings. - More options are added to the game including Joker. - The whole app has a new skin. - Computer players play more intelligently. They still play completely fair. They have no idea what other players' cards are. - Now you can share your scores through social media and brag about your skills. If you want to be able to post your scores to your Facebook wall please make sure to sign in to Facebook in your phone/tablet settings. - New background music is added to cheer you up.
Version 1.0.1 released on March 27, 2015
Version 1.0.0 released on March 18, 2015
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Shelem is an Iranian trick-taking card game with four players in two teams, bidding and competing against each other. It is one of the most strategical card games that can take you on a long journey of fun. Enjoy this wonderful game in either English or Farsi.
Shelem Ranking History | Games
Shelem daily app ranking in Games category for the last 30 days.
Shelem Worldwide Rankings | Games
Shelem rankings per country in Games category.
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Olivier Verdin, AppTweak co-founder, has recently been interviewed by Nidhi Shah, content strategist at Arkenea - mobile app design and development consultancy. Throughout a series of questions, Olivier shares his expertise in app marketing - especially in ASO - and provides us with useful tips and hacks. Here’s a sneek peek of his first answers. Read the rest of this interview on Arkenea Blog. Can an app developer or entrepreneur use PR over the longer term? How can they …