This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
Bonten Media Group Holdings Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||4.4.801||March 18, 2017||5.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 679 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.4.801 released on March 18, 2017
Version 4.4.200 released on December 15, 2016
Version 4.4.103 released on December 14, 2016
Version 4.3.600 released on October 26, 2016
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WCYB is proud to announce a full featured weather app for the iPhone and iPad platforms. Features • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution available • Future radar to see where severe weather is headed • High resolution satellite cloud imagery • Current weather updated multiple times per hour • Daily and Hourly forecasts updated hourly from our computer models • Ability to add and save your favorite locations • A fully integrated GPS for current location awareness • Severe weather alerts from the National Weather Service • Opt-in push alerts to keep you safe in severe weather
StormTrack 5 Ranking History | Weather
StormTrack 5 daily app ranking in Weather category for the last 30 days.
StormTrack 5 Worldwide Rankings | Weather
StormTrack 5 rankings per country in Weather category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …