This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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The North Face
The North Face, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||4.1||August 13, 2015||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 769 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.1 released on August 13, 2015
- Fixed minor bugs
Version 4.0 released on May 09, 2015
-Secure Driver License and Credit Card scanning to complete checkout in seconds -Addition of PayPal as a payment option to checkout
Version 3.2 released on December 15, 2014
- Addition of homepage search bar - Minor bug fixes
Version 3.0 released on June 23, 2014
- iOS 7 Optimization - Minor Bug fixes
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The North Face® within reach. Get the official app for full access to The North Face® gear, expedition videos, product reviews, and store locator -- when and where it’s convenient for you. Designated for compatibility with iOS 8.0 and above. iPhone, iPod, iPad Features: • Shop the largest and latest assortment of apparel, equipment, footwear and accessories. • View product descriptions, features, and specifications. • Read and write product reviews. • Find a store and get instant access to store hours, phone numbers, and driving directions. • Sign in as a registered user and load saved addresses and order information associated with your account on thenorthface.com for a fast checkout process. • Watch expedition videos and read blogs from our athletes.
The North Face Ranking History | Shopping
The North Face daily app ranking in Shopping category for the last 30 days.
The North Face Worldwide Rankings | Shopping
The North Face rankings per country in Shopping category.
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App Keyword Tool
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We’re very excited to introduce our new ASO Interviews series featuring our ASO experts. To kick this off, Gabe from Incipia offers his personal experience in the app’s world and gives out some powerful tips to boost your app’s performance and ROI. 1. Tell us a bit about yourself and your company? Incipia is a mobile app development and marketing company with a specialty in stable app development (building apps set to scale, rather than …