Today we’re having the pleasure to interview Pablo Penny, ASO Manager at Phiture. Learn more about his various app marketing challenges and achievements. Discover his tips to build a successful keyword optimization strategy and increase visibility. 1. Tell us a bit about yourself and your company? I am a consultant at Phiture which is a mobile growth consultancy based in Berlin. We help apps grow their user-base through activities related to acquisition, engagement & retention …
United States / US English
The Weather Center
Midland Radio Corporation,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||3.1||March 28, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1712 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.1 released on March 28, 2017
Bug fixes and performance enhancements
Version 3.0 released on November 01, 2016
Refreshed design with all the same great features!
Version 2.7.2 released on March 10, 2014
-Improvements in audio play back.
Version 2.7.1 released on February 10, 2014
- Fixes a crash when using Voice Over functionality. - Better handling of missing data in the weather display. - Fixes an issue with test messages not showing when app is open. Previous changes in 2.7.0 - Updated look and feel for iOS 7 - Fixes issues with intermittent current location and background refresh issue. - Fixes issues for users using voice over features. - Fixes issues with audio playback sometimes causing the app to crash. - Various other bug fixes and performance enhancements.
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Be notified of dangerous weather wherever you go with The Weather Center app from Midland. Receive audible notifications when severe weather strikes your selected area, then track the storms with our interactive satellite and radar maps. Access current conditions and your local forecast anytime. This app should be used as a supplement to your Midland Weather Alert Radio: NO app can replace having a weather radio, as cell phone coverage is never guaranteed, especially during major disasters. Always have multiple ways to receive storm warnings. This app can also be used to access instructional videos for programming your Midland weather radio. More features coming soon! **** FREE FEATURES **** • Current conditions, hourly and daily forecasts, and severe weather alert badges and text for your current location • Level 3 interactive radar, animation/loops and visible satellite map • One, two, and three-day outlooks from NOAA's Storm Prediction Center • Free 7-day trial for the full alert package **** IN-APP PURCHASES **** • Turn your app into a Weather Radio for a single one-time-only purchase of $9.99. This package includes: • Five static locations, plus the current location (6 total) • Push Notifications – Receive push notifications for severe weather warning, watches, and advisories issues by the National Weather Service for more than 100 alert types • Map Overlays – Enable additional display layers on the map, including warnings, watches, hurricane tracks, and more • Voice Audio – Spoken alerts, alert details and forecasts *Data and alerting available for the United States only. *Continued use of GPS running in the background can dramatically decrease battery life
The Weather Center Ranking History | Weather
The Weather Center daily app ranking in Weather category for the last 30 days.
The Weather Center Worldwide Rankings | Weather
The Weather Center rankings per country in Weather category.
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This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …