This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||33.0.1||January 31, 2018||2.29|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2087 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 33.0.1 released on January 31, 2018
New features, bug fixes
Version 33.0.0 released on November 09, 2017
-“Latest” section featuring a live newsfeed with content from the website -Long-form magazine articles now available in a scrollable “Reader View” so you no longer need to pinch and zoom to read.
Version 32.57.5 released on September 13, 2016
Upgraded and optimized for iOS10 so you can continue to enjoy reading TIME on your iPad or iPhone.
Version 32.57.2 released on December 16, 2015
Upgraded and optimized for iOS 9 so you can continue to enjoy reading TIME on your iPad or iPhone.
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TIME Magazine Ranking History | News
TIME Magazine daily app ranking in News category for the last 30 days.
TIME Magazine Worldwide Rankings | News
TIME Magazine rankings per country in News category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
This week, we had the great opportunity to collaborate with OpenXcell, one of the pioneers in mobile app development services. Discover the first part of our guest post on the best practices of app localization. Read the rest of this article here. You spent months building an awesome app. You’ve worked hard on your App Store Optimization and your app is selling well in English-speaking countries. However, on the other hand, you’re struggling to drive downloads and your traffic …