This week, we’re having the pleasure to collaborate once again with Leanplum, mobile marketing platform. In this article, find five push notifications strategies that will help you increase your app engagement. Read the entire post on Leanplum blog. Sometimes, you have a great app, but lack engagement. Or you drive downloads, but your retention is low. There are two possibilities here: you need to optimize certain user flows, or you’re missing out on key opportunities …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||1.5.4||January 15, 2016||2.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 531 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.5.4 released on January 15, 2016
- New Launch Images - Bug Fixes
Version 1.5.3 released on August 17, 2015
- Minor bug fixes and performance improvements.
Version 1.5.2 released on July 22, 2015
- New Launch Images
Version 1.5.1 released on April 10, 2015
* Bug fixes
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The Tobi App: Your LA Design Studio in the palm of your hands. Compatible with all iOS devices, sign up or log in using your existing account to start shopping! With the Tobi App you'll receive instant access to: - App user only promos - Exclusive sales notification - Daily New Arrivals - Inspirational lookbooks - Sharing on social media ...& more! Stay tuned for all our new updates and featured content. We can't wait for you to see what we have on the horizon! Questions or comments? Email email@example.com and let us know.
Tobi Ranking History | Shopping
Tobi daily app ranking in Shopping category for the last 30 days.
Tobi Worldwide Rankings | Shopping
Tobi rankings per country in Shopping category.
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App Keyword Tool
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Today’s guest post comes from Timur Taepov, Founder of JustForward.co – App Marketing Agency. In this post, Timur shows us how creating a podcast can leverage your app marketing strategy and drive organic downloads to your app. App marketing is getting more expensive The number of apps in app stores is increasing drastically every day. According to Statista, as of May 2015, there are 1.5 million apps in Google Play and 1.4 million apps in …