TODAY show

United States / US English

TODAY show

NBC News Digital, LLC,

Store Category Version Last Update Avg. ratings
Apple News 2.0.13 February 16, 2018 0.0

ASO Score & Checklist

App Name
Your app name is too short. 10 characters

Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.

App Description
Your app description seems to be too short. 868 characters

It's only 868 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.

You could add some screenshots.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

Great! You have released a new version of your app less than 3 months ago.

Version 2.0.13 released on February 16, 2018

Version 2.0.12 released on February 06, 2018
Bug fixes and performance improvements

Version 2.0.11 released on December 21, 2017
- iPhone X support - Bug fixes and perfomance improvements

Version 2.0.10 released on December 19, 2017
Bug fixes and performance improvements

Unlock all AppTweak features, start your 7-day free trial

Start your free trial

App Description

With the new TODAY mobile app, find more to love! All day. Any day. Anywhere. *Catch up quickly on the day’s top moments with The Digest *Search and discover content more easily than ever *Watch videos and browse content at the same time *Enjoy a fresh look and feel for stories and videos Download the new TODAY app to catch up on the show, get news and pop culture headlines, find tips to improve your life, and read stories to uplift and inspire you. Stay up to date with Savannah Guthrie, Al Roker, Willie Geist, Carson Daly and the rest of the TODAY family. This app features Nielsen proprietary measurement software which will allow you to contribute to market research, like Nielsen’s TV Ratings. To learn more about our digital measurement products and your choices in regard to them, please visit for more information.

App Screenshots

TODAY show Screenshot TODAY show Screenshot TODAY show Screenshot TODAY show Screenshot

TODAY show Ranking History | News

TODAY show daily app ranking in News category for the last 30 days.

TODAY show Worldwide Rankings | News

TODAY show rankings per country in News category.

Unlock all features after signing up

Get more ASO recommendations, app rankings, store data, keywords insights and more.

Start your free trial

App Keyword Tool

Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.

Mobile App Analytics

All insights and data to measure your app’s performance over time and across countries.

Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.

  • Why A Correct Understanding Of Lifetime Value Is Essential To Mobile Marketing Success

    In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …

  • ASO is the new SEO

    SEO revolutionized the way companies optimize the visibility of their websites. Fifteen years later, another optimization tool is gaining traction among the apps’ developers community. Creativity is just the first step Having a great idea is just the first step in a long and complicated process. If you wanna be the next Mark Zuckerberg, you should rather think about “marketing”, “advertising” and “optimization”. Totally, there are more than 775.000 apps available on the App Store …