This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||3.2.0||March 02, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2304 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.2.0 released on March 02, 2017
• Refreshed look to home screen and added new options. • Resolved push notification issue affecting some users with iPhone 7.
Version 3.0.0 released on June 23, 2016
• Optionally use location services in order to alert you of valuable specials and more when you arrive at the store. • Optionally provide push notifications of special limited time offers.
Version 2.3.9 released on May 27, 2016
Added new Careers page + performance and reliability enhancements.
Version 2.3.8 released on January 15, 2016
Fixed issue affecting some users where the barcode scanner would not activate when attempting to add prescriptions to be refilled.
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Tops BonusPlus® features include paperless, click-to-card coupons, interactive weekly ads, recipes, shopping lists, BonusPlus® point balances, store mapping and information, and pharmacy refills. Notification Features • Optionally use location services in order to alert you of valuable specials and more when you arrive at the store. • Optionally provide push notifications of special limited time offers. Click-To-Card Coupons Features • Paperless coupons available for all TOPS BonusPlus® accounts • “Tap” once to add to your BonusPlus® account and your Shopping List • Instant savings at the register when you shop Weekly Ad Features • Interactive digital Weekly Ad items • Tap to add to your Shopping List • Multiple Ads available online • Tap the Clip-To-Card Coupons adjacent to the corresponding Weekly Ad items • Recipe links from sale ad items Recipe Features • Thousands of recipes • Weekly featured recipes and browse by categories • Tap to add all or selected ingredients to your Shopping List Shopping List Features • Contains Click-To-Card coupons, Weekly Ad items, Recipes and easy entry items • Multiple lists can be created, edited or deleted • Lists are organized by department for easy shopping • Tap the list as you shop, and the item moves to “groceries in cart” at bottom of screen Pharmacy features • Scan your prescription labels to add them to a refill request that can be submitted right from the app • Resubmit prescriptions for refill from a history of prescriptions that you've previously refilled using the app • Check the status of submitted refills to see if they are ready for pickup • Submitted refills are automatically added to your current shopping list • Access detailed information about each refill (number of refills, quantity, etc.) • Access to pharmacy hours and phone number Points Plus Features • Once you’ve logged in, you can see the latest point balance • Linked to your BonusPlus® account BonusPlus® Features • Your BonusPlus® account provides access to Coupons, Shopping Lists, Points Balances and interactive Weekly Ad items • BonusPlus ID Scan page displays your card's barcode so that it can be scanned during checkout Store Locator Features • View by map to find a store • Browse by state and city • Store hours and phone number listed
TOPS BonusPlus® Ranking History | Food and Drink
TOPS BonusPlus® daily app ranking in Food and Drink category for the last 30 days.
TOPS BonusPlus® Worldwide Rankings | Food and Drink
TOPS BonusPlus® rankings per country in Food and Drink category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Today we’re having the pleasure to interview Pablo Penny, ASO Manager at Phiture. Learn more about his various app marketing challenges and achievements. Discover his tips to build a successful keyword optimization strategy and increase visibility. 1. Tell us a bit about yourself and your company? I am a consultant at Phiture which is a mobile growth consultancy based in Berlin. We help apps grow their user-base through activities related to acquisition, engagement & retention …