This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||2.0.6||October 25, 2016||4.51|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 714 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.0.6 released on October 25, 2016
- Optimized user experience - Increased stability and performance
Version 2.0.3 released on August 22, 2016
- Improvements for reliability and speed. - Faster startup time and running performance improvement.
Version 2.0.2 released on July 29, 2016
- Various improvements and performance enhancements. - Optimized user experience.
Version 2.0.0 released on December 19, 2015
- Optimized for iOS 9. - Improved performance and stability.
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Flashlight ◎ Ranking History | Business
Flashlight ◎ daily app ranking in Business category for the last 30 days.
Flashlight ◎ Worldwide Rankings | Business
Flashlight ◎ rankings per country in Business category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
We had the great opportunity to contribute once again to Apptamin’s blog (app preview video company), hosted by Sylvain Gauchet. This guest post is a complete and up-to-date guide to iOS app name and keywords optimization. Find everything you need to know to master your Apple App Store keywords optimization and improve your discoverability. Learn effective strategies from data driven case studies. Read the entire post on Apptamin’s blog. Your app is live and available …