This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||17.2.66||October 24, 2017||2.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 871 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 17.2.66 released on October 24, 2017
This version includes: · Landing page enhancements · Account reordering for users with a large number of accounts · Tap-to-call phone numbers · Bug fixes · And more
Version 17.1.110 released on August 09, 2017
This version includes login enhancements, security updates, and more.
Version 8.0.246 released on April 10, 2017
This version includes user experience enhancements, security updates, and more.
Version 7.0.627 released on January 11, 2017
This version includes multi-tasking support, user experience enhancements, security updates and more.
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NOTE: This application is powered by Fiserv, Inc., but is activated through specific financial institutions. You will have received an APP Code from your bank or credit union directing you to this site to download the TouchBanking mobile banking application AFTER you register your device within your bank or credit union’s online banking. Now you can manage your money anytime, anywhere – from your mobile device. With TouchBanking you can conveniently and securely: • Check your account balances • View recent transactions • Transfer money between your accounts • Pay bills • Find ATMs and branch locations Fiserv powers online banking and bill pay for thousands of institutions and millions of consumers nationwide. You may not recognize the Fiserv name, but if you use online banking and bill pay, chances are you already use a service that comes from Fiserv.
TouchBanking Ranking History | Finance
TouchBanking daily app ranking in Finance category for the last 30 days.
TouchBanking Worldwide Rankings | Finance
TouchBanking rankings per country in Finance category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …