In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||2.1.0||September 28, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1420 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.1.0 released on September 28, 2017
Version 2.0.0 released on August 24, 2017
Version 1.9.0 released on July 14, 2017
Version 1.9.1 released on July 24, 2017
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You’re so dialed. The new Virgin America app makes managing your mood-lit ride seamless and easy. Instantly book a flight, check-in, access your mobile boarding pass, receive flight alerts, view your Elevate points and more–on the go. Put your finger on autopilot and download a little awesomeness. Travel Features: • Instantly book one-way and roundtrip tickets in just a few taps. • Check-in for upcoming flights up to 24-hours in advance. • Get instant notifications when it’s time to check-in, board, or for any flight changes such as a delay or gate change. • Manage your trips on the fly. Change seats, add traveler info, change your itinerary, and more. • Store your boarding pass or save to Wallet. • Check flight status for all Virgin America flights. • See all flight sales instantly. • Find and compare the best fares for your travel dates. • Quickly compare all available cabin classes. • Purchase seat upgrades with ease at check-in. • Purchase flight extras including priority security and boarding, checked bags, and more. • Purchase airport lounge passes. • Save preferences including credit card information, guest companions, cabin preferences, and favorite city information for future bookings. • View your Elevate profile such as available points and status. • Tune-in and take-off to Spotify playlists for every destination. • Gold and Silver Elevate members get a direct number for customer care.
Virgin America Ranking History | Travel
Virgin America daily app ranking in Travel category for the last 30 days.
Virgin America Worldwide Rankings | Travel
Virgin America rankings per country in Travel category.
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It’s our turn to contribute to AppInstitute’s blog, one of the world’s leading DIY Ap Builders. If you have a great Google Play Store app but not enough app downloads, follow our 6 hacks to improve your App Store Optimization (ASO) and increase your app users. Read the entire post on AppInstitute’s blog. Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of …