In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / English
California Secretary of State,
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ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 830 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your app is still in the first version. Did you plan any updates? Users love new features.
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Version 1.0 released on October 28, 2016
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Vote California was developed and launched in 2016 in a collaborative effort by the California Secretary of State, The Pew Charitable Trusts and California counties. This app provides data from state and local election officials to provide official election information to citizens through a variety of means, including the Google Civic Information API. This app is designed to connect voters with the essential information they need to cast their ballots and provides nonpartisan tools for voters to find their polling place, see what will be on their ballot, and find contact information for their local elections official. For general election information, please visit the California Secretary of State’s website at www.sos.ca.gov or call (800) 345-VOTE (8683). To register to vote online please visit RegisterToVote.ca.gov.
Vote California Ranking History | Reference
Vote California daily app ranking in Reference category for the last 30 days.
Vote California Worldwide Rankings | Reference
Vote California rankings per country in Reference category.
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App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …