App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Navigation||188.8.131.52||September 16, 2015||4.38|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2124 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 184.108.40.206 released on September 16, 2015
Support for iOS 9 and bug fixes
Version 220.127.116.11 released on December 04, 2014
Support for Verizon Advanced Calling 1.0
Version 18.104.22.168 released on September 16, 2014
Updated UI and fixes
Version 22.214.171.124 released on May 06, 2014
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VZ Navigator Ranking History | Navigation
VZ Navigator daily app ranking in Navigation category for the last 30 days.
VZ Navigator Worldwide Rankings | Navigation
VZ Navigator rankings per country in Navigation category.
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Screenshots have a very strong influence on users when downloading an app. They are actually considered to be a decisive factor: if your screenshots are bad, people won’t download your app. However, if they’re well-designed, they certainly will generate multiplied downloads. Discover our 9 tips to optimize your app screenshots and therefore optimize your app marketing… (picture taken from AppTweak ASO Report for DoodleJump) Why are Screenshots so important? Last week we talked about the …