Once again, we’re having the pleasure to collaborate with ComboApp. Our new guest post highlights the importance of competition monitoring in your ASO and app marketing strategies. Find out 5 key elements to monitor, track and analyze in order to get ahead of your competitors. « Keep your friends close, and your enemies closer. » This quote, although attributed to Sun-tzu, a Chinese military strategist in 400BC, couldn’t be more true in today’s mobile app …
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Warby Parker - Prescription Eyeglasses and Sunglasses
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||1.5.0||October 15, 2016||0.0|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the App Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords tool.
- ● App Description
Your app description seems to be too short.
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It's only 878 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.5.0 released on October 15, 2016
Version 1.4.0 released on August 01, 2016
Version 1.4.1 released on August 13, 2016
Version 1.4.2 released on August 23, 2016
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Talk about eye candy! The Warby Parker app is your pocket tool for ordering glasses and sunglasses faster than you can say “Four eyes are better than two.” With this little app you can… • Shop frames starting at $95, including prescription lenses • Strengthen your sunglasses game by an exponential factor • Try on 5 frames for free at home with our Home Try-On • Handle your eyewear prescriptions • Impress your friends with some eyewear wizardry • Use Apple Pay to check out with a single touch …and more. Warby Parker offers designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. With free shipping and free returns, it’s easy to find the best pair of frames with no risk (None! Zero! Zilch!). Plus: apps are fun. For every pair of glasses sold, a pair is distributed to someone in need. Let’s find you an amazing pair.
Warby Parker - Prescription Eyeglasses and Sunglasses Ranking History | Shopping
Warby Parker - Prescription Eyeglasses and Sunglasses daily app ranking in Shopping category for the last 30 days.
Warby Parker - Prescription Eyeglasses and Sunglasses Worldwide Rankings | Shopping
Warby Parker - Prescription Eyeglasses and Sunglasses rankings per country in Shopping category.
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Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …