This week’s blog post comes from Maciej from Whalla Labs (@WhallaLabs), mobile development company. Learn everything you need to know about app micro-interactions to increase your app engagement. Are you about to launch a brand new mobile app? Let’s make a quick checklist: great idea? Of course. Perfect information architecture? Checked. Bugs? None. Beautiful design? Yes. App Store Optimization (ASO)? Prepared. Micro-interactions? Wait, what? Micro-interactions are a hot topic lately and you’ve probably heard of …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||3.5.1||January 09, 2018||4.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1042 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.5.1 released on January 09, 2018
In this release, we’ve completed various bug fixes.
Version 3.4 released on November 21, 2017
In this release, we’ve completed some minor enhancements along with various bug fixes.
Version 3.3.2 released on October 10, 2017
Miscellaneous bug fixes
Version 3.3.1 released on October 03, 2017
In this release, we have given the Transactions section within the app a new look and feel! We have also completed various bug fixes.
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Make it easier than ever to stay connected to Wawa with the official Wawa App! Use it to track and redeem your Wawa Rewards, order your favorite foods and drinks, pay in store, purchase a digital Wawa Gift Card to add to your account, and more. Track and Redeem Rewards - Track your progress to your next Wawa Reward and redeem in store Mobile Ordering - Select a store for pickup, browse the menu, and place your order Payment - Use the app to pay for in-store purchases with your Wawa Gift Card Gift Cards - Purchase a digital Wawa Gift Card right through the app - Add a Wawa Gift Card to earn Wawa Rewards - Check your gift card balance - Reload your card as necessary, or set your card to reload automatically Find a Store - Find Wawa stores nearest you, get hours of operation, and directions Check Fuel Prices - Get real-time fuel prices at Wawa fuel stores View Nutrition Info - Plan a meal, and look up nutrition info. * Please Note: Continued use of GPS running in the background can dramatically decrease battery life.
Wawa Ranking History | Food and Drink
Wawa daily app ranking in Food and Drink category for the last 30 days.
Wawa Worldwide Rankings | Food and Drink
Wawa rankings per country in Food and Drink category.
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App Keyword Tool
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Thomas Sommer, head of content marketing at AppLift, shares his thoughts on the Apple Watch, 3 months after its controversial launch. According to him, this new device is a great opportunity for anyone wishing to take a step further in the mobile world. He even compares the Watch to Goku’s (for Dragon Ball Z fans) Gravity Machine. Discover how. Three months after its launch, the Apple Watch hasn’t left anyone unmoved and seems to crystalize …