Olivier Verdin, AppTweak co-founder, has recently been interviewed by Nidhi Shah, content strategist at Arkenea - mobile app design and development consultancy. Throughout a series of questions, Olivier shares his expertise in app marketing - especially in ASO - and provides us with useful tips and hacks. Here’s a sneek peek of his first answers. Read the rest of this interview on Arkenea Blog. Can an app developer or entrepreneur use PR over the longer term? How can they …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||2.8||January 12, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 776 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.8 released on January 12, 2017
In this release, we’ve updated how you can add a gift card to your Wawa Rewards account, and completed various bug fixes.
Version 2.8.1 released on February 01, 2017
In this release, we’ve updated the look and feel of paying with your registered gift card in app. Additionally, we’ve completed various bug fixes.
Version 2.6 released on October 31, 2016
In this release, we completed various bug fixes.
Version 2.5 released on October 05, 2016
Now, it is easier to change your Wawa Rewards password! Simply click the “Forgot Password” link when signing in. In addition, this release contains various bug fixes.
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The new Wawa app allows you to do everything from paying with your phone to redeeming your Wawa Rewards. Stay connected to Wawa in a whole new way! Features: - Manage your Wawa Card: Register a Wawa Card to earn Wawa Rewards and check your balance. Reload your card anytime. - Pay with the app: Use the app to pay for in-store purchases with your registered Wawa Card. - Track and redeem rewards: Track your progress to your next Wawa Reward and redeem in-store. - Find a Store: Find Wawa stores nearest you, get hours of operation and directions. - Check Fuel Prices: Get real-time fuel prices at Wawa fuel stores. - View Nutrition Info: Plan a meal and find out nutrition content. *Continued use of GPS running in the background can dramatically decrease battery life.
Wawa Ranking History | Food and Drink
Wawa daily app ranking in Food and Drink category for the last 30 days.
Wawa Worldwide Rankings | Food and Drink
Wawa rankings per country in Food and Drink category.
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App Keyword Tool
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Today, we’re delighted to publish this guest post written by Hugh Kimura, Inbound Marketing Manager at Apptamin. App previews, or video promo, are nowadays essential in any App Store Optimization strategy. In this article, Hugh outlines 7 elements that are crucial to include in your app marketing video. We have worked with many clients over the years to create app videos that help them get more downloads and increase their revenue. In working with these …