This week’s blog post comes from Maciej from Whalla Labs (@WhallaLabs), mobile development company. Learn everything you need to know about app micro-interactions to increase your app engagement. Are you about to launch a brand new mobile app? Let’s make a quick checklist: great idea? Of course. Perfect information architecture? Checked. Bugs? None. Beautiful design? Yes. App Store Optimization (ASO)? Prepared. Micro-interactions? Wait, what? Micro-interactions are a hot topic lately and you’ve probably heard of …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||2.8||January 12, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 776 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.8 released on January 12, 2017
In this release, we’ve updated how you can add a gift card to your Wawa Rewards account, and completed various bug fixes.
Version 2.8.1 released on February 01, 2017
In this release, we’ve updated the look and feel of paying with your registered gift card in app. Additionally, we’ve completed various bug fixes.
Version 2.8.3 released on March 15, 2017
Version 2.8.4 released on April 05, 2017
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The new Wawa app allows you to do everything from paying with your phone to redeeming your Wawa Rewards. Stay connected to Wawa in a whole new way! Features: - Manage your Wawa Card: Register a Wawa Card to earn Wawa Rewards and check your balance. Reload your card anytime. - Pay with the app: Use the app to pay for in-store purchases with your registered Wawa Card. - Track and redeem rewards: Track your progress to your next Wawa Reward and redeem in-store. - Find a Store: Find Wawa stores nearest you, get hours of operation and directions. - Check Fuel Prices: Get real-time fuel prices at Wawa fuel stores. - View Nutrition Info: Plan a meal and find out nutrition content. *Continued use of GPS running in the background can dramatically decrease battery life.
Wawa Ranking History | Food and Drink
Wawa daily app ranking in Food and Drink category for the last 30 days.
Wawa Worldwide Rankings | Food and Drink
Wawa rankings per country in Food and Drink category.
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It is hard for developers to know which OS (Operating System) to choose when developing an app. Usually, they hesitate between Android or iOS systems. Some people tend to think that an app will be more spread on Android as it is leading the market. Nevertheless, many key factors have to be taken into account to make the best decision. Throughout this article, we are going to explore several important points to consider when choosing …