This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||3.2.2||August 16, 2017||4.78|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 776 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.2.1 released on July 25, 2017
In this release, we’ve given the My Rewards section a new look and feel. You can now see which rewards have been earned or given as a surprise Bonus Reward, making it easier to choose the offer you wish to redeem! We have also completed various bug fixes.
Version 3.2.2 released on August 16, 2017
In this release, we’ve completed various bug fixes.
Version 3.1 released on May 15, 2017
Mobile Ordering is here! Now, any Wawa Rewards member with a registered Wawa Gift Card will be able to order fresh food and beverages using the Wawa app. Just place an order, then pay and pick up in store. We’ll make your order fresh upon your arrival. In addition, we’ve simplified registering for Wawa Rewards and made it easier to add a Wawa Gift Card to your account during sign-up.
Version 3.0 released on May 03, 2017
In this release, we’ve given Locations a new look and feel! Also, we completed various bug fixes.
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The new Wawa app allows you to do everything from paying with your phone to redeeming your Wawa Rewards. Stay connected to Wawa in a whole new way! Features: - Manage your Wawa Card: Register a Wawa Card to earn Wawa Rewards and check your balance. Reload your card anytime. - Pay with the app: Use the app to pay for in-store purchases with your registered Wawa Card. - Track and redeem rewards: Track your progress to your next Wawa Reward and redeem in-store. - Find a Store: Find Wawa stores nearest you, get hours of operation and directions. - Check Fuel Prices: Get real-time fuel prices at Wawa fuel stores. - View Nutrition Info: Plan a meal and find out nutrition content. *Continued use of GPS running in the background can dramatically decrease battery life.
Wawa Ranking History | Food and Drink
Wawa daily app ranking in Food and Drink category for the last 30 days.
Wawa Worldwide Rankings | Food and Drink
Wawa rankings per country in Food and Drink category.
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SEO revolutionized the way companies optimize the visibility of their websites. Fifteen years later, another optimization tool is gaining traction among the apps’ developers community. Creativity is just the first step Having a great idea is just the first step in a long and complicated process. If you wanna be the next Mark Zuckerberg, you should rather think about “marketing”, “advertising” and “optimization”. Totally, there are more than 775.000 apps available on the App Store …