This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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The Weather Channel: Alerts, Forecast & Radar
The Weather Channel Interactive,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||8.7||February 20, 2017||4.2|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3747 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 8.7 released on February 20, 2017
Version 8.6 released on February 13, 2017
Version 8.5 released on December 14, 2016
• Performance enhancements and bug fixes. As always, we appreciate your feedback. Please email us at firstname.lastname@example.org with any suggestions or questions. If you like these changes, please let us know by rating and reviewing us in the App Store!
Version 8.4 released on November 23, 2016
• My Weather lets you track current conditions, notifications and alerts for multiple locations. Tap the bell icon on the home screen to try it out. • Performance enhancements and bug fixes. As always, we appreciate your feedback. Please email us at email@example.com with any suggestions or questions. If you like these changes, please let us know by rating and reviewing us in the App Store!
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The Weather Channel: Alerts, Forecast & Radar Ranking History | Weather
The Weather Channel: Alerts, Forecast & Radar daily app ranking in Weather category for the last 30 days.
The Weather Channel: Alerts, Forecast & Radar Worldwide Rankings | Weather
The Weather Channel: Alerts, Forecast & Radar rankings per country in Weather category.
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In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …