In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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Weather Now - Forecast and 3D Earth
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||2.8.7||November 17, 2017||4.22|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3119 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.8.7 released on November 17, 2017
Version 2.8.6 released on October 31, 2017
Version 2.8.5 released on October 02, 2017
Version 2.8.4 released on September 08, 2017
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Imagine that the entire globe is at your fingertips. Never before has getting weather information been as exciting and interactive as it is in the “Weather Now” application. Amazingly beautiful 3D images of our planet draws your attention for so long that you may forget that the application has other useful features that allows you easy access to precise, global weather information. The main features of “Weather Now” are the “home screen” and the forecast page with a unique way of scaling the charts. On the “home screen”, you can get information on the selected location such as local time and current weather with detailed weather conditions, and, of course, an incredibly beautiful three-dimensional image of the globe with realistic-looking atmosphere, the sun and the stars. You can manually turn it, increase and decrease its size, run the slow spinning animation or stop it. Installed in a cradle or dock station, the application can run as a screensaver, attracting your friends and fellows. The weather forecast is provided by CustomWeather, Inc, an American weather provider of global weather information for over 11 years. CustomWeather is a leader in technology and meteorological innovation, providing local weather information to companies and application developers around the world. The current weather data is gathered from thousands of professionally installed and maintained weather stations installed mostly at airports. WeatherNow only shows current weather from stations that have reported local weather conditions within the past hour. Current weather data is refreshed every 30 minutes; that is twice as frequent as most other weather providers can offer. Unique 48-hour forecasts from over 80,000 locations around the world provide a level of coverage and detail that simply cannot be found elsewhere. Current weather information includes: description, air temperature, wind direction and force, humidity, dew point, pressure, visibility, as well as comfort index with reference to current weather conditions. Detailed weather forecast information includes: description, day and night air temperature, wind direction and force, humidity, UV index, probability of precipitation, and comfort index with reference to current weather conditions. Features: • Chic 3D “home screen” with high-quality real-time image of the earth, atmosphere, the stars and the sun • Weather Maps, include: Clouds Cover, Precipitation's, Pressure, Wind and Temperature • Current temperature on the icon badge • Easily select different cities using the city carousel with national flags • 15-day forecast chart with detailed daily weather conditions, independent day and night temperature charts • 48-hour hourly forecast with detailed information with real-time changing of chart step • Database of 80 000 cities with weather information, quick look-up and automatic detection of location • Extended application setting for best application experience • Current time and date for selected location • Sunrise and sunset time, UI Index • Multi Language support • Share weather info use your Twitter account
Weather Now - Forecast and 3D Earth Ranking History | Weather
Weather Now - Forecast and 3D Earth daily app ranking in Weather category for the last 30 days.
Weather Now - Forecast and 3D Earth Worldwide Rankings | Weather
Weather Now - Forecast and 3D Earth rankings per country in Weather category.
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It is hard for developers to know which OS (Operating System) to choose when developing an app. Usually, they hesitate between Android or iOS systems. Some people tend to think that an app will be more spread on Android as it is leading the market. Nevertheless, many key factors have to be taken into account to make the best decision. Throughout this article, we are going to explore several important points to consider when choosing …