In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Social Networking||6.5.1||December 12, 2016||3.73|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1480 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 6.5.1 released on December 12, 2016
Latest Updates: - Share videos from Camera Roll to Moments. Recent Updates: - Group owner can verify members' invitation before they invite their friends to join the group. - Added Go Dutch to group chats allowing you to split bills quickly with your friends. - Send animated GIFs in chats.
Version 6.5.2 released on December 20, 2016
Latest Updates: - Edit and annotate photos before sending them to friends - Watch Complication. See WeChat unread messages directly from the Modular Watch Face. - Apple Watch WeChat. Designed for watchOS 3 from the ground up with up to 200% increase in performance. Recent Updates: - Share videos from album to Moments or chats
Version 6.5.3 released on January 03, 2017
Latest Updates: - Minor bug fixes. Recent Updates: - Edit and annotate photos before sending them to friends. - Watch Complication. See WeChat unread messages directly from the Modular Watch Face. - Apple Watch WeChat. Designed for watchOS 3 from the ground up with up to 200% increase in performance.
Version 6.5.4 released on January 23, 2017
Latest Updates: - Improved voice input for faster and more accurate speech recognition (supports Chinese) - Sticky articles you're reading to the top of Chats - Search content in an article you're browsing Recent Updates: - Edit and annotate photos before sending them to friends. - Share videos from album to Moments or chats
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Over half a billion people use WeChat, the free messaging & calling app that allows you to easily connect with family & friends across countries. It’s the all-in-one communications app for free text (SMS/MMS), voice & video calls, moments, photo sharing, and games. WHY USE WECHAT: • ALWAYS FREE: No annual subscription fee. Absolutely free for life. • FREE VOICE & VIDEO CALLS: High-quality free calls to anywhere in the world. • GROUP CHAT: Create group chats with up to 500 people. • MULTIMEDIA MESSAGING: Send video, image, text, and voice messages. • STICKER GALLERY: Hundreds of free fun, animated stickers to express your feelings from some of your favorite cartoons and movies. • MOMENTS: Share your best moments on your personal photo stream. • BETTER PRIVACY: WeChat gives you the highest level of control over your privacy. It’s the only messaging app to be certified by TRUSTe. • MEET NEW FRIENDS: Use “Friend Radar”, “People Nearby” and “Shake” to meet others. • ADDICTIVE GAMES: Compete with your friends on some of the hottest games. • REALTIME LOCATION: Instead of having to tell others where you are, just use real-time location sharing. • LANGUAGE SUPPORT: Localized in 20 different languages and can translate messages to any language • AND MORE: Desktop app, custom wallpaper, custom notifications, group walkie-talkie, official accounts. • WeRun-WeChat: Access HealthKit data and challenge friends to beat their scores via the "WeRun-WeChat" Official Account.
WeChat Ranking History | Social Networking
WeChat daily app ranking in Social Networking category for the last 30 days.
WeChat Worldwide Rankings | Social Networking
WeChat rankings per country in Social Networking category.
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This is some great news for iOS developers. The approval of their apps will now be shortened to about 24 hours only. It will certainly encourage them to make more frequent app updates and therefore, improve the quality of their apps. Apple intensifies the competition with Android Who has never complain about Apple’s review process length? Submitting an app to the App Store has always been seen as painful by app developers, excited to finally …